October 22, 2007
I couldn't make this up if I tried. . .this sucks, er, I mean sux
After fight, airport embraces SUX code
City leaders have scrapped plans to do away with the Sioux Gateway Airport's unflattering three-letter identifier SUX and instead have made it the centerpiece of the airport's new marketing campaign.
The code, used by pilots and airports worldwide and printed on tickets and luggage tags, will be used on T-shirts and caps sporting the airport's new slogan, "FLY SUX." It also forms the address of the airport's redesigned Web site http://www.flysux.com.
Sioux City officials petitioned the Federal Aviation Administration to change the code in 1988 and 2002. At one point, the FAA offered the city five alternatives GWU, GYO, GYT, SGV and GAY but airport trustees turned them down.
Airport board member Dave Bernstein…